I'm sorry, I followed that link and immediately had a 'snake-oil' alarm go off in my head.
The dude says:
Sorry, but one does not transfer any signal other than Pos/Neg from an amp to the speaker. That 'dc voltage' thing and extra pair is pure BS!
I agree 100% , DC is not something I want in my signal path to the speakers.
I do buy into the solid core copper vs. the multi stranded wire. Just not that cable. I believe a well made CAT5 type of cable can compete with many high end types. I have seen Jon Richs design and have not tried it! Its based off a Belden solid core copper shielded crossed wired design. His testing has shown it to be as good as some real high end cables with fancy outer sheaths and shrink wrap to trick you into believing that bigger and prettier are better !