I'm not sure I understand some of these responses. Since when was high-end audio practical or inexpensive? Bob has followed his passion unreservedly and I say kudos to him. Is a rotary sub for everyone? Of course not, but neither are high-end electrostats, battery operated pre-amps, air-bearing TTs, or any of another dozen far-out things a typical marginally-sane audiophile perpetrates.
Bob chased (and has caught) that last hertz. Many of us should be so lucky. And as for there not being enough material? Who said it's all about 1Hz? What about the quality of the LF reproduction in the range where it does positively impact a large cross-section of music? Many of us have JLs, or MLs, or other relatively expensive high-end subs because we care about quality. If the rotary sub represents another step up in quality, well, thank goodness that option exists, even if for a limited number of enthusiasts.
As a side note, I've been refining a CAD design of my retirement home for many months... next step, look to see if integrating a rotary sub is feasible and in parallel, seeking out an installation I can hear/feel for myself.
Cheers