For this one particular test you question, the subject chose his own equipment, speaker, source, music, rooms etc etc.
How do you know this? Where is the data? If you want to pretend this test is somehow scientific proof of anything, then there has to be some actual data somewhere on the test conditions and results for each particular test. Where is it? And how could he possibly have conducted large "group" style tests and have everyone choose their own equipment, music and room? What percentage of the supposed 2000 plus people who took the test over twenty years were doing a home audio test in a high end system vs. a car audio test? What percentage were in "group" style tests? The more details that come out about this supposed scientific test, the more holes seem to appear in the story.