Justin and Rich......I was purely talking from a marketing perspective. That is, people are saying the site has too much <quote> "Marketing BS"........too many <quote> "fancy names" and too many <quote> "artsy-fartsy pictures". In reference to that, all I'm saying is that it works......and fr1gg1n works well........
......assuming ML's product is no better or worse than Soundlab's product.
Hm... does it really for the ESL range? It doesn't do it for me, though I am able to see outside of the scope of my own viewpoint (is that possible? But I hope you know what I mean from what I have already said).
Basically, the Soundlab range is high end, period. Maybe Dr West doesn't want to dominate the world and run a huge company.
The SL product range starts at a very high price. That is not synonomous with big sales. Putting ML's big company status down to marketing BS just isn't realistic for that reason.
The Henry Ford principle applies here - make 'em cheap in large volumes. Or make them in large volumes so they can be cheap. ML's solution to this, as Rich hinted, is to outsource to China, where labour costs are lower.
It's ironic that so many US/European companies are into this game that we are effectively handing them our knowledge on a plate. And so many are doing it that the price of skilled labour in Asia and the orient is rising. This applies to other non-hi-fi markets, as we well know.
So it won't be long before Asia/the orient becomes truly autonomous, and starts producing killer products of their own. Unless, of course, I give them more credit than they are due. I doubt it, though. But as ever, I could be wrong.
Another point I'd like to raise is that it should be possible to make the ML website much quicker using the appropriate technology and a possibly a better host. Any website designer worth his salt should steer well clear of bloatware, be very aware of page content/files size and hence download overheads etc etc.
Ironically, those technologies developed earlier in the history of the web, when bandwidth was at a premium (and still is for various media types we all wish were much quicker) are the ones that produce the quickest response.
Inevitably, glam is bandwidth expensive, but if you're clever, I believe you can do glam much more quickly and efficiently than the current ML offering.
Now there's a challenge...