Ever think that maybe they're branching into lower end products because they can't afford to sustain on their higher end, lower volume stuff only?
No, I don't think that is the reason.
. . . the bottom line is that for a company as small as ML, it wouldn't take much to turn the lights off.
And yet, Magnepan, Soundlabs, Audio Research, and all these other small high end audio companies that provide legacy support seem to be surviving. I just don't buy the argument that they have to do this to survive. Too many examples of similar companies that aren't having to do this. Often, it seems that the high end audio companies that go out of business are the ones who get bought out from the original founders and new management comes in and runs them into the ground (i.e. Apogee, Innersound, Snell, and several others).
Don't get me wrong, I am not making excuses for them or happy about the decision in any way.
Really? It sure sounds like you are when you say things like:
I enjoy my speakers today. If they last 10+ years, all the better. If I were to keep them that long, I would have certainly felt that I had gotten my money worth.
. . .
It sucks giving up "lifetime" support, but can you really expect that to continue from many companies? It is not economically viable.
. . .
No, I am not mad at ML.
That sounds like you are fine with the decision and giving them a pass with the "economic viability" excuse. But whatever.
Is this all being done in the name of greed? Maybe it is, maybe it isn't. We just don't know.
A lot of people have mentioned greed in this thread. I don't think greed per se has anything to do with it. I just think it is the difference in how different types of management thinks a company should be run. ML used to be run by its founder, who was a visionary and ran the business with a certain ethic. It was since bought by an investment holding company (basically a group of private investors). They buy all kinds of companies and don't have any particular care what kinds of products they are producing or who the customers of those companies are. They are simply looking at these companies from a cost/profit balance sheet perspective and trying to leverage each investment to its maximum return. At first, it looked like maybe they were going to have a "hands off" approach with Martin Logan, and I was hopeful.
But the writing was clearly on the wall when they hired a CEO to run Martin Logan / Paradigm that had no previous experience in high end audio, but listed as one of his chief attributes on his corporate resume his experience and abilities in cutting costs in a manufacturing setting. Obviously, he is now going about doing what he is good at, and what they hired him to do. My belief is that because he doesn't really understand his market and the ramifications of some of his decisions, he is going to run the brand into the ground. ML may very well go out of business in a few years because of the decisions being made today, or they may just go completely mass market and lose their reputation as a high end speaker manufacturer. Only time will tell.