This is good to know. I'm still on my Panasonic Plasma, 12,571 hours and still going strong 9 years in. I've been watching OLED, to replace this screen, but still haven't found a compelling reason to do so, as this picture is just as good. It's not 4k or HDR, but with the exception of a very small amount of content, I don't see that as a reason to upgrade. My screen is still far better than any LCD (LED or otherwise) that I have encountered so far, so OLED was my only possible option. It does have occasional 'image retention' issues, but so far, no 'burn in' issues. I don't watch broadcast TV or use any devices that would produce long lasting static images, so that has helped I'm sure. I've been seeing more and more of these posts related to OLED burn in. I am really curious how many are true burn in, and not just retention. At this point, sounds like I will skip to a projector when this screen finally does die (hopefully not for another 10 years, or until 8K is a real thing).