I agree with you, Gordon. It gets pretty silly. It is kind of like the over-use of terms like: "a veil was lifted from the music." Ultimately, I think their job is a difficult one. They have to write about all this gear day in and day out, and make each product sound as if it is something special. Let's face it. Most audio products reveiwed by these mags are pretty decent, but just a few really stand out from the crowd. Reading the reviews, you would think every product out there will produce an epiphany in your listening experience.
And for all this talk about system synergy being important, apparently this doesn't hold true for the high-end mag reviewers. Every component stuck into their highly expensive "reference" system seems to elevate the sound to a new level. Just another reason to take all magazine reviews with a huge grain of salt. Just remember: they know where their bread is buttered and they don't tend to bite the hand that feeds them.
Having said all that, I do agree that a properly synergized system made up of really great components can totally blow your mind and give you a connection to the music you didn't have before. (For instance, I experienced this when upgrading from my yamaha integrated to my Conrad Johnson tube amp and pre on the Ascents.) But by about the third or fourth system like that you listen to, I would think the effect would be wearing off a little.
Rich