Snake oil vs. 3-in-one oil
There were a few things I liked about the "cable face-off" link from Audioholics. One is that they were concerned about construction quality, something not emphasized sufficiently or often enough by many reviewers. The other is that they were quite concerned about how easily they could be connected, something rarely seen in reviews and a factor of great importance in my experience. I am definitely not in the camp that will endure any problem to attain "perfection," frequent adjustments and tuning, for instance, but having a turntable, tube electronics and ML's, I certainly will endure some trouble.
That being said, I would characterize the articles an "engineering off" rather than a "face-off, " which I normally understand as a evaluative listening test kind of thing. So what's wrong with this? From my perspective, potentially, lots. One is that they seem to feel that everything that can be heard can be measured, or that the only things that matter are those which can be measured. Anything that can't be measured, for which a measurement doesn't exist, or for which the relationship between a measurement and a specific sonic quality is not known, doesn't exist. Any claim of sonic superiority based on some strange engineering principle or unknown factors is snake oil, the engineer's answer to these things. Sadly, what they're offering in its place is 3-in-one oil, and this is not the perfect lubricant for all situations.
If the engineering perspective were correct, the things that measured best would always be the best. The things that refute this engineering perspective are too many to mention, but tube electronics, at least for those who prefer tubes, are preferable to many over transistors which measure far superior in every way, and there are many speakers which will measure better than ML's.
All equipment is, to one degree or another, a tone control. The notion of a straight wire with gain (or without a sonic signature in the case of cables)is nowhere to be found in sound reproduction. Some, like electronics, can add or subtract something. Cables subtract something from the signal, but the areas that they do this can make other areas sound like something is added from the relative contrasts that can be detected by ear by some.
The Audioholics cable articles takes the position that only engineering and parameters that can be measured matter. This perspective has surfaced in audio periodically, and is responsible, in part, for the subjective high end journals that started with Stereophile (I think the first one) and proliferated from there. The fact that there is a large audience for the high end magazines hardly proves them correct, though.
Even "blind testing" in its many variants does not necessarily prove one perspective correct, especially with the serial types of testing (4 types of cable in succession, or multiple amplifiers, etc.) because of the vagaries of audio memory and fatigue. Such tests, despite the claims of their proponents, have no more validity than others. They are quite different than those in medicine that involve double blind testing of medications in which neither the physicians nor patients know whether they are getting the active med or the placebo until after the study is completed and the analysis of group statistics are done. I can also add tests of statistical significance sometimes used in the "blind" testing articles in audio are also rarely meaningful because of sample size, and there are many problems beyond this.
The Audioholics articles also distort greatly the "placebo effect," reducing it to nothing more than suggestibility, bias, and expectancy. While these often enter into certain aspects of the "placebo effect," it is far more complicated than these factors would suggest. They use this reductionist (and largely incorrect) version of the "placebo effect" to bolster the claim that what cannot be measured can only be snake oil.
I like to know about engineering issues. Though I may not understand them all, how readily the cables might be hooked up, and some perspective on whether the theory proposed for the sonic characteristics of the cable makes any sense. I'd also like to know how the reviewer, or you, thought they sounded in the system used. Still, in the final analysis, this is all data that goes into my decision to purchase or not once, and only if, I have heard them in my system.
For those still longing for an objective, measurable "truth," I'd suggest a bracing dose of Kant, Kierkegaard, string theory and any modern physics.
Rouvin