Just got a email back and as noted, the formal unvailing will be at CES. The new speaker will be call the 10 A and will retail for about $ 13,000 a pair which will include the bass amp (600 watts) and XO.
They are going to offer an early adopter program which if you pre-pay $3,000 before Dec. 15th you qualify for an intro price of just under $10K. You would have until the unvailing at CES to either commit another $3,000 or get your deposit back. You would owe the balance + shipping. The first production runs will be the 2nd Qtr of 08.
There is also an option to be considered for "a field rep" positon which would get you a pair for $ 7,500 if you qualify. The terms seem to be people contact you and you showcase the products in your home. If they buy you either get a commision, discounts on gear, or both but I did not look at it that closely. Most of this in on the web site.
Interesting venture and model.