While reading the article (I just skimmed through the first part), I couldn't help but think about a recent 'update' ("Quarter Notes") from Jim Smith to his book "Get Better Sound", where he states:
"If you have a mid-bass peak in your room, you could possibly reduce it with EQ. And that may be your best choice.
But remember that the peak is almost certainly from a room resonance. When you turn it down by eq’ing it, you are simply turning that whole frequency area down in amplitude. Actually, you haven't removed the resonance from part of the sound. Its percentage of the fundamental will still be similar, only turned down a bit (well, it will usually be a somewhat smaller percentage to some extent because it’s not resonating as loudly).
So this correct-amplitude bass note will still contain an inordinate amount of resonance even if it is reduced electronically."
So he is suggesting room treatment before applying any EQ.