Here's my take on this situation...
I've been working in the wholesale food manufacturing industry for the last 9 years. Both companies I've worked for sell to Costco and I have worked with Costco's IT department extensively. I have a little bit of experience with how they get products into Costco and here's my take on this ML @ Costco deal:
First off, Costco does not purchase products from anyone except directly from the manufacturer. Costco needs proof that the product will sell, the manufacturer has plenty of inventory, the product meets their standards and they have recourse for customer returns. When Costco determines the product is suitable, they formally agree upon a cost that Costco will sell it for. This is a contract for a specific time period. If the Costco stores don't move enough of the product, they'll discontinue the item.
Because these are being sold on Costco's website (Has anyone seen them in the store yet?), I would venture to say that Costco will receive the orders and submit them directly to ML, who will then in turn, ship the units to the Costco customer directly or to a Costco store for customer pickup.
The customer will receive their speakers and there WILL be a Costco packing list, receipt, address label, etc on it so the customer will think it came directly from Costco, even though it may have come directly from ML.
I believe that the story that we got from ML is BULLSH1T - they struck a deal with Costco to sell stuff at a lower price and of course the customers who paid full price are p1ssed, so they are spinning this story to keep the natives from getting to angry, so to speak.
I don't care that ML is selling thru Costco... good price - good return policy and who cares if you can't listen to them first - most of the ML dealers don't have the speakers properly positioned or set up correctly anyway. That's all fine.. what I don't like is this B.S. story that ML has told us about trying to track down some "dealer" somewhere that just happened to have a warehouse full of high end speakers that have only been on the market a short time and convinced Costco to carry them online!
So c'mon Martin Logan Corp... tell us the truth. We won't tell anyone.. we swear it.
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)