I have a great room so it's multi-purpose. The front wall of the house is the Right Wall of the viewing area, and it's almost all windows, over 200 square feet of windows. The plan I've posted showing my layout is the wishlist version showing two sets of French doors, a project for sometime in the future.
As such, the room is bright, so I had to darken the room during the day for very good, not great, viewing conditions. I got tired of that after three years. I LOVE a projected image!!! Can't state that enough. There's a limit, even for me. But, several things had to converge for me to change from projection.
I wanted a bright room again, even while watching tv. I wanted true 4K, not Faux-K. As good as HDR was for a projector, I wanted better HDR and while I was at it, Dolby Vision. Then, 85" panels dropped enough, and that's when I acted, one year ago. By measurement, 92" is the perfect size for my wall with enough space between the speakers to make it all look good and perform well. So 85" was the compromise for me. And while I despise reflections, I can live with those more than lack of contrast in a room that allows me to see outside.
I bought a Sony 950G 85" tv. It's not perfect, but if I went back in time I'd buy the same one again. I don't like it when good equipment sits around doing nothing, so I gave someone a REALLY good deal on the Epson 5040UB and he loves it like I did, so it lives on.