Again you fail to see the larger picture. Consumer electronics is a massive industry set to cater to audiences of all walks of life, social or economic. While many of this forum are socially affluent (to buy Logan's you almost have to be), many of the postings will show we are hobbyist, that we enjoy getting our hands dirty in the assembly of our system, that the journey provides as much enjoyment as the destination. There is a market that just wants the destination and has no time for the journey. The client that wants a multimedia explosion, but does not want to demo speakers, match electronics, program remotes, or hook up anything himself. He wants to swipe a credit card and push a button. The well informed salesperson will act as his designer and liaison with an experienced installer who will do the rest. This is the market that RTI, URC, the Pronto brand, and at higher levels of complexity Niles, Control 4, and the heavyweight Crestron cater primarily to. Amey your comment shows a complete disregard of the basic economic demand for skilled labor. Who needs doctors with Web MD, why do we need architects if anyone can buy autocad. You get my exaggerated point.